AKAI, one of the largest Japanese Consumer Electronics brands with an extensive presence in India announced its entry into the Mobile Handset segment in India today with the launch of 10 exciting new models in the dual SIM (GSM+GSM) category. The innovatively designed handsets are affordably prices between Rs.1895/- to Rs.7995/-. The range will appeal to consumers across all segments with a special focus on the youth and are currently available across 8000 retail outlets in the country with a targeted increase to 20,000 outlets by end-September 2010. AKAI branded mobile phones will be sold in India through Global Brands Enterprise Solutions Pvt. Ltd., which has the brand rights for India, Sri Lanka, Bangladesh and Nepal.
AKAI handsets are easy to use, stylish, feature packed and come equipped with features which include Dual SIM, full touch 3-D user interface, wi-fi, long lasting battery, large high resolution QVGA screen, expandable memory, wireless FM with recording, high definition video recording, compatible with social networking sites, E-book compatibility and others providing all the right features for all target groups viz, entertainment, lifestyle, utility and contemporary. The product innovations are spread right from the product features to operation integrations and to service back-ups.
Creating a distinguished niche in the already cluttered space, Pranay Dhabhai, Managing Director, AKAI India said, “AKAI is the first multi-national brand to be introducing a complete range of mobile handsets based on dual SIM platform which is presently dominated by local Indian brands. We have introduced a range of phones that will cater to the requirements of all segments of consumers across categories.
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